Kimberly-Clark’s Kleenex brand announced that its Exfoliating Cushions has been named Product of the Year for 2017 within the Skincare Category.

Product of the Year is the world’s largest consumer-voted award for innovation, where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar TNS, a global leader in consumer research.

“For Kleenex Exfoliating Cushions to be selected as a 2017 Product of the Year Award winner is a testament to the brand’s commitment to innovation,” says Eniko Olah, senior brand manager at Kleenex. “Winning this award recognizes our dedication to provide consumers with effective, easy-to-use products that boast advanced technology and innovation, and we couldn’t be more proud.”

Kleenex Exfoliating Cushions utilize an exclusive combination of dual-sided, multi-layered fabrics paired with a gentle cleanser to polish and exfoliate the skin, revealing a healthy, radiant look from just one use. Exfoliating Cushions are made for all skin types, are hypoallergenic and dermatologist tested.

“Competition is fierce among consumer brands, with thousands of new products introduced to market each year,” says Mike Nolan, CEO, Product of the Year USA. “Product of the Year winners will have a true advantage over competitors, as they are able to utilize our logo on their packaging, which will help shoppers easily identify a new product as a ‘best bet’ for themselves and their families.”

Each year, Product of the Year takes entries from new consumer products launched within the previous year that demonstrate innovation within their industry. Product nominations are then placed into categories such as beauty, personal care, household essentials, food and beverages. Each product is assessed on seven key measures: Appeal, Customer Satisfaction, Customer Advocacy, Purchase Interest, Uniqueness, Relevance and Customer Excitement. One product is then named the winner of each category, based on the results of the consumer survey.